Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London
About the Course
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
Top reviews
SS
May 24, 2023
To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.
SS
Apr 19, 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
851 - 875 of 2,729 Reviews for Brand Management: Aligning Business, Brand and Behaviour
By Thelma W
•Mar 3, 2019
A new way of working with brands. Every marketing, HR or C-level professional should understand these concepts and apply them, immediatly.
By Partheeban E
•Dec 22, 2022
It is a amazing course. Professor gives you a different view of Branding. You will have understand and gain a new perspective of branding
By Anna R (
•Oct 14, 2022
Really well thought-out! High relevance and good business examples. Really enjoyed the cases and interviews which made it more hands-on!
By kim s v
•Mar 8, 2021
Thorough, taught well using informative interviews and examples. Sometimes the graphics were difficult to understand. Overall, well done.
By Sergio I
•Apr 1, 2020
Prof. Tavassoli is very engaging and the course contents are helpful in acquiring awareness of fundamental dynamics in the subject matter
By GARVIT M
•Apr 28, 2021
Very well explained, concepts were very interesting and like the interviews videos as well for better understanding with the real world.
By Yuliya K
•Apr 25, 2021
it's great course for beginer. You will understand how a brand is built and you can immediately apply it to your brand, if you have one.
By MELOU D S
•Dec 6, 2020
Its an awesome experience learning from Prof Nader Tavassoli. I did not just learn what i need to learn from this MOOC but I also enjoy.
By K K K
•Jul 5, 2020
Excellent course structure and lot of practical insights especially interview with industry professional is the highlight of this course
By Tessa W
•Jun 15, 2020
Excellent course! Well explained and the assignments are helping students to reinforce the concepts in the chapter. Highly recommend it!
By Ilya B
•Apr 13, 2020
I'd like to express my profound gratitude to Nader Tavassoli for his great work under this course. It was really interesting and useful!
By Hanson N
•Aug 19, 2019
The course was very insightful and well delivered with relevant case studies, book and references. Highly recommended for entrepreneurs.
By Альона М
•Aug 23, 2022
it was cool and very interesting, it was really informative and useful for my account manager profession in sphere of design, brands
By Geoffrey J
•Sep 28, 2020
Eye-opening thanks to the balance of theoretical and practical approaches. The examples and interviews drove home the concepts clearly.
By Blessing O
•Jul 27, 2020
The facilitator did an amazing job at breaking down the different concepts and also use of relevant examples to pass the message across
By Aniket K
•Apr 28, 2020
It was an amazing course, Professor Tavassoli has been great through out well timed videos and awesome case studies and examples given.
By Eduardo I
•Apr 18, 2020
Excelente! Muy útil si estás comenzando un negocio. De hecho, mejor hazlo antes de empezarlo porque seguro cambiará tu visión sobre él.
By Oleksandr M
•Apr 2, 2020
Thank you very much! The course has helped me understand or take a new look at many things in branding and marketing. Highly recommend!
By Hà T T N
•Mar 13, 2023
Great course! Providing a new perspective on brand management. I'm still obsessed with the new 4Ps: People - People - People - People.
By AKINYELURE S
•Mar 23, 2021
This course really made me see Brand Management in a different way from the Silo mindset to an holistic view. This was very impactful.
By Argentina M H
•Oct 5, 2020
Learned so much from this short course. I can't wait to apply my learnings into action. Professor Tavassoli is great and not boring :)
By Manish S G
•Jul 6, 2020
Amazing experience the professor explained everything in a very well manner
Learnt a lot from this course one of the best study content
By Ceyda A
•Jul 5, 2020
This is a great MOOC! You can understand how important Employee Branding, Employer Branding, Brand Image and Customer Journey Mapping.
By Sandra A
•Oct 26, 2019
Fresh light on brand management, interviews with representatives of top companies, simple but yet very interesting practical examples.
By Katharine
•Aug 10, 2023
Very enjoyable! Thank you very much. Presented in a easy to understand way and follow - examples where perfectly inline with content.