It is a wonderful introductory course explaining Customer Personas, Marketing Funnel, SEO and SEM and Display ads in detail. It is a perfect course to learn these topics for new learners in the field. The topic of keyword research in SEO could be improved. An introduction to research process and the tools and websites that can be used in the process would be beneficial.

I really enjoyed this course! It was practical, well laid out, and easy to understand! I have already taken a few of the learnings and best practices and applied them to my own website - I'm excited to see the results in the coming weeks! Thank you for the professional course design and syllabus. Coach AK was great! Easy to follow, knowledgable and encouraging!

“Attract and Engage Customers with Digital Marketing” is a practical guide designed to help businesses enhance their online presence and build meaningful customer relationships. The book focuses on various digital marketing techniques, including content marketing, social media strategies, SEO, and paid advertising, all aimed at attracting and retaining customers.

The course was well-structured, and engaging. It offered practical knowledge that’s very useful for work as a digital marketer, especially in areas like SEM, SEO, keyword research and creating effective ads. The modules were easy to follow and provided skills I can apply right away. Highly recommended for anyone looking to grow their digital marketing expertise.

De gran valor para todo profesional que quiera exprimir el máximo en los sectores de venta online, y retail en general.

Te aporta una visión estratégica del funcionamiento del Marketing Digital, aportando una visión detallada del funcionamiento de los mecanismos internos, y de las herramientas internas, así como la capacidad de medir resultados.

Highly recommended

This course is so engaging and intense. I am now more committted to explore more and gain more knowledge while is start looking for my first job with the knowledge i have acqquired so that i dont forget what i have learnt already. It is not an easy journey but it is addictive and worth every second and money spent so far. I am excited to take the third step.

The course was really insightful. There was a couple of sections where I felt I needed to read twice to get an understanding of the concepts being taught, however, later in the course these were revisited. I would say overall the structure was good and did a solid job of introducing new concepts to someone from a non relative background and reinforcing them.

This course has been engaging. Coach has provided clear explanations of the many topics covered. The assignments were not difficult but did require some thought. One change I would like to see is an (unrelated) example of the two assignments before we are asked to complete the task to have a better idea of what the assignment's outcome should look like.

Un curso bastente bueno donde se aprende muy bien sobre la menera de identifica a tu cliente potencial y estrategias básica para obtener su atención, no solamente en el proceso de venta si no tambien al momento que ya realizo la compra, ese proceso post venta es una herramienta buenisima que muy pocos comerciates toman en cuenta para seguir expandiendose.

I highly recommend this course. The material is delivered in an easy to understand way, frequently in different mediums. The Instructor is warm and kind, and inspires you to keep going when it gets a bit heavier. I had a small background in SEO before taking the course and feel like I've quadrupled the knowledge I had before. Absolutely worth the time!

This course was a game-changer. Despite facing numerous challenges, including limited internet access and personal struggles, I persevered. The course content was engaging and informative, and the support system was invaluable. I'm grateful for the opportunity to upskill and am excited to apply my new knowledge and share the beginnings of a new me.

Loved all the insightful material from giving me some perspective and showing how important empathy is, to designing and design thinking with the customer/end user in mind first and always. Great stuff. Also Coach AK was just so amped up and excited in all the videos which kept me excited as well - I need him as a mentor and friend. Thanks Coach!

Actually, I liked simple and gradual way of transferring the knowledge and information. It is great thing to know how search engines work. As well, it is great to know about SEO. For me, I believe that I got a valuable information about SEM and types of display ads. I believe it is too helpful and can be of great value if used properly.

The course is detailed. I have learned how to set and implement a digital marketing campaign for a company. Define strategies and tactics for each step in the marketing funnel. For search ads and display ads, I am able to set a budget, bidding strategies, and keywords. All I need is a place to take action with all these knowledges

Thank Coach Ak and the team for the course! It is inspiring. I have been working in the industry for 10+ years and wanted to expand my knowledge, as well as systemize the existing one. I got all of this from this course. I highly recommend it to both newcomers and specialists who are professionals in narrow fields like SEM or SEO.

Thank you, coach AK for sharing your knowledge about how to attract and engage customers with DM. There were a lot covered throughout this course, and now I have a scheme of tools that need my attention. So much information, but so clearly explained with examples and hands-on exercises. Thanks one more time. Cheers, Alex.

5 stars for exceeding my expectations. The SEO and SEM principles learned here were more challenging than I expected, and it offers comprehensive learning and potential for a budding digital marketing specialist. It will take review, contemplation, and practice to become the expert I want to be, but it is all here.

I found the Attract and Engage Customers with Digital Marketing course to be highly insightful and practical. The course content was well-structured, covering essential topics like PPC, SEM, and Google Ads best practices. The examples provided were clear and relatable, making complex concepts easy to understand.

This class was so fun! I know it's like school, but school should be fun. The instructor did an excellent job making the content interesting to follow and understand. I am more into SEO and website set up now. I feel so prepared and want to learn more google ads, or even just start creating them. Thank you.

This Course is packed with valuable information in the understanding of Digital Marketing and e-commerce. The videos, reading, quizzes and work activities make the material understandable and easy to learn. I feel like I will be well prepared for a future in Digital Marketing upon completion of this course.

Coach AK was outstanding-- clear and concise, using examples to explain more complicated concepts. I really enjoyed the activities in this course as well, because they gave me a chance to try the skills out and get good feedback. I learned through this course that I really want to do more SEM in my career.

This course made me realize that learning is possible from anywhere in the world. And learning Digital Marketing By Google through Coursera is a dream come true. I feel more confident in my skills. I had so much fun in learning these strategies and tactics. I'm ready to take my business to a next level.

Great beginner course to digital marketing and some foundational concepts like SEO, SEM, marketing funnel, and customer personas.

The course is engaging and fun by providing activities that teach you the concepts learned.

Highly recommended course for those interested in learning digital marketing.

This is my first digital marketing course. So, I can't compare this course with others. Tbh, this course is well structured and easy to understand the concept. The instructor is super friendly. So, I give 5 stars. But I think they should add some animations to make the course more interactive.

I enjoyed all the content and explanations, is impressive how they can explain complex terms in a simple way. Thank you very much! I studied marketing more than 10 years ago, so this has been a update in my knowledges and i feel motivated to finish all the courses in this certification.