• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online DegreeExplore Bachelor’s & Master’s degrees
  • MasterTrack™Earn credit towards a Master’s degree
  • University CertificatesAdvance your career with graduate-level learning
Careers
  • Log In
  • Join for Free
    Coursera
    Chevron Left
    Back to Assess for Success: Marketing Analytics and Measurement

    Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.6
    stars
    2,015 ratings

    About the Course

    Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce
    Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to
    analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer
    insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing
    campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to i...
    ...

    Top reviews

    IP

    Jan 26, 2023

    Filled StarFilled StarFilled StarFilled StarFilled Star

    thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

    VN

    Aug 15, 2023

    Filled StarFilled StarFilled StarFilled StarFilled Star

    This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

    Filter by:

    376 - 400 of 429 Reviews for Assess for Success: Marketing Analytics and Measurement

    Filled StarFilled StarFilled StarFilled StarStar

    By Emmanuella O

    •

    Jan 12, 2025

    Challenging but worth it! I've learnt so much about measuring and presenting data, and I'm now more confident in my ability to be a digital marketing professional.

    Filled StarFilled StarFilled StarFilled StarStar

    By Kenneth

    •

    Oct 24, 2023

    Was an easy course due to the fact I have a background in marketing. It was really engaging and well put together! Good job coursera and Google :)

    Filled StarFilled StarFilled StarFilled StarStar

    By Isiah L M

    •

    Jan 7, 2025

    I had a slight problem with the setting -up the demo accounts for some of the lessons on the tools, but I did get them up and running

    Filled StarFilled StarFilled StarFilled StarStar

    By rafiq r

    •

    Mar 9, 2023

    Course is great, only thing wants to mention that there is a language issue some times it very hard to understand some points.

    Filled StarFilled StarFilled StarFilled StarStar

    By Miguel R

    •

    Oct 25, 2024

    Aprendí nuevas cosas, eso me encanta, pero siento que repiten algunos conceptos o definiciones de cursos anteriores.

    Filled StarFilled StarFilled StarFilled StarStar

    By Dinesh K R C

    •

    Apr 30, 2024

    This Course gave me more significant insights towards analytics and its tools which i can explore for businesses.

    Filled StarFilled StarFilled StarFilled StarStar

    By Shelley M S

    •

    Sep 23, 2022

    great course, I learned a lot. analytics and metrics is very difficult for me but it was explained very well

    Filled StarFilled StarFilled StarFilled StarStar

    By Gligorie K

    •

    Oct 1, 2022

    I really liked the practical tests. I have to admit that I saw this course as the hardest of all before.

    Filled StarFilled StarFilled StarFilled StarStar

    By Edward k

    •

    Sep 24, 2022

    This course has been an eye opener for me and very useful .

    Will open for me new remote job prospects

    Filled StarFilled StarFilled StarFilled StarStar

    By Christina M

    •

    Sep 17, 2024

    Very good overview of analytics and measurement certainly enough to get you on your feet and running!

    Filled StarFilled StarFilled StarFilled StarStar

    By Chinedu M

    •

    Jun 24, 2023

    this is genuinely Assess for Success, it covers all the fundamentals you need for marketing analytics

    Filled StarFilled StarFilled StarFilled StarStar

    By deeksha v

    •

    Mar 10, 2023

    Practical knowledge with theory, awesome experience.

    thanks for making it easy for non experiencers.

    Filled StarFilled StarFilled StarFilled StarStar

    By R.J. C

    •

    May 29, 2023

    Well organized. Videos are content dense but good. Some of the activities seem to need an update.

    Filled StarFilled StarFilled StarFilled StarStar

    By Alice Y

    •

    Nov 4, 2022

    The course was great, but I found some of the instructions hard to follow at times.

    Filled StarFilled StarFilled StarFilled StarStar

    By Ileana A

    •

    Aug 2, 2022

    the most difficult so far. Teacher was not so intertained like previos 4 teachers

    Filled StarFilled StarFilled StarFilled StarStar

    By Madan T

    •

    Oct 17, 2023

    Thanks for help me out to learn about stakeholders and using Google sheets

    Filled StarFilled StarFilled StarFilled StarStar

    By Dener M R

    •

    Feb 20, 2023

    very good course with a good insight about marketing analytics and data

    Filled StarFilled StarFilled StarFilled StarStar

    By Sally S K

    •

    Nov 27, 2022

    Course needs more time and practice to get the most benefits from it.

    Filled StarFilled StarFilled StarFilled StarStar

    By Tam T

    •

    Mar 25, 2025

    This course is quite difficult to understand for beginners

    Filled StarFilled StarFilled StarFilled StarStar

    By Subomi N

    •

    Feb 12, 2023

    Great Insights. Perfect!

    Value for Penny. A steal it is.

    Filled StarFilled StarFilled StarFilled StarStar

    By Alvaro S

    •

    Jan 13, 2023

    Maybe the most complex in the course, but very useful.

    Filled StarFilled StarFilled StarFilled StarStar

    By Maryam T

    •

    Mar 3, 2024

    For me it was so hard , I’m not good at math 🥹

    Filled StarFilled StarFilled StarFilled StarStar

    By Saleem K

    •

    Sep 21, 2023

    Thank you team Google for such awesome courses.

    Filled StarFilled StarFilled StarFilled StarStar

    By HOONG W C

    •

    Aug 25, 2024

    This is a very great and knowledgeable course!

    Filled StarFilled StarFilled StarFilled StarStar

    By Eesha T R

    •

    Sep 22, 2022

    i learned alot about analytics techniques

    • Chevron Left
    • 1
    • ...
    • 8
    • 9
    • 10
    • 11
    • 12
    • 13
    • 14
    • 15
    • 16
    • 17
    • 18
    • Chevron Right

    Coursera Footer

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok
    Coursera

    Welcome back

    ​
    Your password is hidden
    ​

    or

    New to Coursera?


    Having trouble logging in? Learner help center

    This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.