Marketing

Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.

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[Featured Image] A ceramics store owner stands with colleagues in his shop in front of his laptop and learns how to use Google Merchant feed product_type.

How to Use Google Merchant Feed Product Type

Learn how to edit your product information in Google Merchant to include product type so you can organize your products with attributes to better understand campaign data and reach your target audience.

January 29, 2025

Article

[Featured Image] A marketing professional sits at a computer and talks on the phone about the Google Ads remarketing program she implemented.

How to Use Google Ads Remarketing

Discover how to use Google Ads remarketing to help boost your sales and grow your business.

January 29, 2025

Article

[Featured Image] Advertising team in a company are meeting to discuss the results of performance planner on their google ads.

How to Use Performance Planner for Google Ads

Learn how to create advertising plans with the help of Performance Planner.

January 28, 2025

Article

[Featured Image] A ceramics store owner stands with colleagues in his shop in front of his laptop and learns how to use Google Merchant feed product_type.

How to Use Google Merchant Feed Product Type

Learn how to edit your product information in Google Merchant to include product type so you can organize your products with attributes to better understand campaign data and reach your target audience.

January 29, 2025

Article

[Featured Image] A marketing professional sits at a computer and talks on the phone about the Google Ads remarketing program she implemented.

How to Use Google Ads Remarketing

Discover how to use Google Ads remarketing to help boost your sales and grow your business.

January 29, 2025

Article

Learn more about marketing

Status: New AI skills

Google

Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media, Social Media Marketing, Content Creation, Order Fulfillment, A/B Testing, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Social Media Management, Customer Retention, Persona Development, Performance Measurement, Marketing Automation

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
38K reviews

Beginner · Professional Certificate · 3 - 6 Months

Status: Free

University of California, Davis

Skills you'll gain: Content Marketing, Content Strategy, Social Media Content, Marketing Strategies, Content Creation, Strategic Marketing, Marketing, Multimedia, Marketing Communications, Digital Content, Brand Management, Target Audience, Marketing Analytics, Persona Development, Business Ethics

4.5
Rating, 4.5 out of 5 stars
5.1K reviews

Intermediate · Course · 1 - 3 Months

Status: New AI skills

Adobe

Skills you'll gain: Social Media Content, Target Audience, Multimedia, Content Creation, Generative AI, Social Media, Design, Social Media Strategy, Design Elements And Principles, Typography, Social Media Marketing, Graphic and Visual Design, Storyboarding, Graphic Design, Web Content Accessibility Guidelines, Social Media Management, Media Production, Adobe Creative Cloud, Data Ethics, Data Integrity

4.6
Rating, 4.6 out of 5 stars
614 reviews

Beginner · Professional Certificate · 3 - 6 Months

[Featured Image] A woman working for a marketing analyst salary presents her latest marketing data to her small team, pointing to a whiteboard filled with graphs and charts.

Average Marketing Analyst Salary in the US: Your 2025 Guide

Learn ways to maximize your salary as a marketing analyst and explore information about the average marketing analyst salary in the United States. See how location, education, experience, and the company you work for affect your earnings.

January 27, 2025

Article

[Featured Image] A social media coordinator sits at a desk working on a campaign with his laptop and smartphone.

Social Media Coordinator Salary: Your 2025 Guide

Explore how much you could make as a social media coordinator and how to increase your salary by pursuing higher education and gaining more experience.

January 27, 2025

Article

[Featured Image] Two social media marketing specialists sit at a desk using a laptop to work on a social marketing campaign together. 

Social Media Marketing Salary: Your 2025 Guide

Learn how much you could as a social media marketer and how to improve your salary through education and experience level.

January 24, 2025

Article

[Featured Image] Two social media strategists meet in front of a stairway in their office building and look over a campaign on a tablet.

Social Media Strategist Salary: Your 2025 Guide

Social media use is on the rise, as are careers in the field. Learn more about a career as a social media strategist and get details about the average social media strategist salary and how to become a social media professional.

January 24, 2025

Article

[Featured Image] Businessmen in an office workspace use computers to create smart shopping campaigns

How to Create Smart Shopping Campaigns in Google Ads

Learn how to create Smart Shopping campaigns in Google Ads to simplify management and get more conversion value.

January 23, 2025

Article

[Featured Image] A business woman is on a zoom call presenting information gathered through google A/B testing.

How to Create Google A/B Testing

Google A/B testing via Google Optimize is a way of determining the effectiveness of one option over another before launching a product or website.

January 23, 2025

Article

[Featured Image] A male shopify user is closing his shopify store.

How to Close a Shopify Store

When it's time to close your Shopify store, here are the steps to help you make sure you save the information you want and close your store properly. Learn about other options too, in case you want to pause or sell your Shopify store.

January 23, 2025

Article

[Featured Image] A male shopify user is changing his shopify store name.

How to Change Your Shopify Store Name

Is it time for a change? This guide will teach you how to change your Shopify store name to something that is more fitting for your business needs and goals.

January 23, 2025

Article

[Featured Image] A woman is on her laptop shopping using Shopify and going to do a survey about her experience.

How to Create a Shopify Exit Survey

Need to create and run a Shopify exit survey? Learn more with this step-by-step guide to managing survey results.

January 22, 2025

Article

[Featured Image] Advertising team in a company are meeting to discuss the results of performance planner on their google ads.

How to Use Performance Planner for Google Ads

Learn how to create advertising plans with the help of Performance Planner.

January 28, 2025

Article

[Featured Image] A woman working for a marketing analyst salary presents her latest marketing data to her small team, pointing to a whiteboard filled with graphs and charts.

Average Marketing Analyst Salary in the US: Your 2025 Guide

Learn ways to maximize your salary as a marketing analyst and explore information about the average marketing analyst salary in the United States. See how location, education, experience, and the company you work for affect your earnings.

January 27, 2025

Article

[Featured Image] A social media coordinator sits at a desk working on a campaign with his laptop and smartphone.

Social Media Coordinator Salary: Your 2025 Guide

Explore how much you could make as a social media coordinator and how to increase your salary by pursuing higher education and gaining more experience.

January 27, 2025

Article

[Featured Image] Two social media marketing specialists sit at a desk using a laptop to work on a social marketing campaign together. 

Social Media Marketing Salary: Your 2025 Guide

Learn how much you could as a social media marketer and how to improve your salary through education and experience level.

January 24, 2025

Article

[Featured Image] Two social media strategists meet in front of a stairway in their office building and look over a campaign on a tablet.

Social Media Strategist Salary: Your 2025 Guide

Social media use is on the rise, as are careers in the field. Learn more about a career as a social media strategist and get details about the average social media strategist salary and how to become a social media professional.

January 24, 2025

Article

[Featured Image] Businessmen in an office workspace use computers to create smart shopping campaigns

How to Create Smart Shopping Campaigns in Google Ads

Learn how to create Smart Shopping campaigns in Google Ads to simplify management and get more conversion value.

January 23, 2025

Article

[Featured Image] A business woman is on a zoom call presenting information gathered through google A/B testing.

How to Create Google A/B Testing

Google A/B testing via Google Optimize is a way of determining the effectiveness of one option over another before launching a product or website.

January 23, 2025

Article

[Featured Image] A male shopify user is closing his shopify store.

How to Close a Shopify Store

When it's time to close your Shopify store, here are the steps to help you make sure you save the information you want and close your store properly. Learn about other options too, in case you want to pause or sell your Shopify store.

January 23, 2025

Article

[Featured Image] A male shopify user is changing his shopify store name.

How to Change Your Shopify Store Name

Is it time for a change? This guide will teach you how to change your Shopify store name to something that is more fitting for your business needs and goals.

January 23, 2025

Article

[Featured Image] A woman is on her laptop shopping using Shopify and going to do a survey about her experience.

How to Create a Shopify Exit Survey

Need to create and run a Shopify exit survey? Learn more with this step-by-step guide to managing survey results.

January 22, 2025

Article

Marketing is a broad career path with options in nearly every industry. Deciding how to begin your marketing career can be overwhelming. That's why we've gathered resources on several marketing and business topics, including:

Frequently asked questions (FAQ)