Marketing

Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.

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[Featured image] An SEO works on earning her Google Analytics Certification on a laptop computer. SHe has her phone and a red mug sitting on the table in front of her.

Google Analytics Certification: Benefits and How to Get It

Google Analytics is a critical service in many businesses’ and digital marketers’ toolkits. Learn more about Google Analytics Certification, how it could benefit your career, and what you need to do to obtain it.

August 3, 2022

Article

[Featured Image] A group of colleagues discussing a business plan.

International Marketing: Career Guide (2025)

Want a global career? Learn about the benefits and principles of international marketing, find out what these marketers do, and learn how to get into the field.

July 29, 2022

Article

[Featured image] A marketing professional in a blue polo shirt considers MarTech options for their team.

MarTech: What It Is, Why It's Important, and Relevant Careers

Discover more about MarTech in this guide, including why it's useful and how to get started.

July 29, 2022

Article

[Featured image] An SEO works on earning her Google Analytics Certification on a laptop computer. SHe has her phone and a red mug sitting on the table in front of her.

Google Analytics Certification: Benefits and How to Get It

Google Analytics is a critical service in many businesses’ and digital marketers’ toolkits. Learn more about Google Analytics Certification, how it could benefit your career, and what you need to do to obtain it.

August 3, 2022

Article

[Featured Image] A group of colleagues discussing a business plan.

International Marketing: Career Guide (2025)

Want a global career? Learn about the benefits and principles of international marketing, find out what these marketers do, and learn how to get into the field.

July 29, 2022

Article

Learn more about marketing

Status: Free

University of California, Davis

Skills you'll gain: Content Marketing, Content Strategy, Social Media Content, Marketing Strategies, Content Creation, Strategic Marketing, Marketing, Multimedia, Marketing Communications, Digital Content, Brand Management, Target Audience, Marketing Analytics, Persona Development, Business Ethics

4.5
Rating, 4.5 out of 5 stars
5.1K reviews

Intermediate · Course · 1 - 3 Months

Status: New AI skills

Google

Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media, Social Media Marketing, Content Creation, Order Fulfillment, A/B Testing, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Social Media Management, Customer Retention, Persona Development, Performance Measurement, Marketing Automation

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
38K reviews

Beginner · Professional Certificate · 3 - 6 Months

Microsoft

Skills you'll gain: Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Marketing Operations, Content Creation, Marketing Analytics, Marketing Design, Marketing, Marketing Planning, Content Development and Management, Marketing Effectiveness, Strategic Marketing, Marketing Management, Marketing Strategies, Search Engine Marketing, Performance Reporting, Performance Improvement, Social Media Content, Digital Content

4.5
Rating, 4.5 out of 5 stars
21 reviews

Beginner · Specialization · 1 - 3 Months

[Featured image] A woman is at home using her laptop to search for entry-level marketing jobs.

Your Guide to Landing an Entry-Level Marketing Job

Learn about different roles you can pursue if you're interested in launching your marketing career.

June 21, 2022

Article

[Featured image] Two professionals shake hands at a business meeting about b2b marketing.

B2B Marketing: Definition + Strategies

Discover B2B marketing, common B2B marketing channels, and how to build your strategy.

May 18, 2022

Article

[Featured Image] A marketing professional works on a laptop, applying strategies learned from their master’s in marketing.

Master's in Marketing: A Guide

By earning your master’s in marketing, you can deepen your subject knowledge, elevate your educational credentials, and prepare to take on management roles.

May 17, 2022

Article

[Featured Image] Four students holding notebooks while smiling walk outside of a university campus.

Your Guide to the Bachelor's Degree in Marketing

You have several options when you’re interested in earning your undergraduate degree in marketing. Learn more about each degree type and what you can do after graduation.

May 17, 2022

Article

[Featured image] White text on a blue background that reads "Marketing Career Path: How I Became a Brand Marketing Manager at Coursera" with an image of Iris Wu

Marketing Career Path: How I Became a Brand Marketing Manager at Coursera

Get an inside look at how one of Coursera's marketing managers launched her career.

May 17, 2022

Article

[Featured image] Top-down shot of two marketing managers going over reports on paper and a tablet.

Career Advice: How to Become a Marketing Manager at Coursera

Coursera’s marketing managers reflect on the tips and perspectives that helped guide their career growth.

May 17, 2022

Article

[Featured image] A marketing team sits at a wooden table discussing content strategy. Some are working on tablets, laptops, and notebooks.

How to Develop a Content Strategy: Step-by-Step Guide

Discover what goes into a content strategy, why it’s important, and how to start building one for your business.

May 13, 2022

Article

[Featured image] An SEO marketer presents a chart to a group at a conference table.

SEO Marketing: What It Is and How to Get Started

Learn more about the importance of SEO when it comes to digital marketing and how to improve your site’s SEO strategy.

May 11, 2022

Article

[Featured image] A business owner sets up a Facebook business page on a laptop.

How to Create a Facebook Business Page: Step-By-Step Guide

Set up your Facebook business page to attract potential customers and discover best practices for optimizing your page.

May 11, 2022

Article

[Featured image] A marketing professional in a blue polo shirt considers MarTech options for their team.

MarTech: What It Is, Why It's Important, and Relevant Careers

Discover more about MarTech in this guide, including why it's useful and how to get started.

July 29, 2022

Article

[Featured image] A woman is at home using her laptop to search for entry-level marketing jobs.

Your Guide to Landing an Entry-Level Marketing Job

Learn about different roles you can pursue if you're interested in launching your marketing career.

June 21, 2022

Article

[Featured image] Two professionals shake hands at a business meeting about b2b marketing.

B2B Marketing: Definition + Strategies

Discover B2B marketing, common B2B marketing channels, and how to build your strategy.

May 18, 2022

Article

[Featured Image] A marketing professional works on a laptop, applying strategies learned from their master’s in marketing.

Master's in Marketing: A Guide

By earning your master’s in marketing, you can deepen your subject knowledge, elevate your educational credentials, and prepare to take on management roles.

May 17, 2022

Article

[Featured Image] Four students holding notebooks while smiling walk outside of a university campus.

Your Guide to the Bachelor's Degree in Marketing

You have several options when you’re interested in earning your undergraduate degree in marketing. Learn more about each degree type and what you can do after graduation.

May 17, 2022

Article

[Featured image] White text on a blue background that reads "Marketing Career Path: How I Became a Brand Marketing Manager at Coursera" with an image of Iris Wu

Marketing Career Path: How I Became a Brand Marketing Manager at Coursera

Get an inside look at how one of Coursera's marketing managers launched her career.

May 17, 2022

Article

[Featured image] Top-down shot of two marketing managers going over reports on paper and a tablet.

Career Advice: How to Become a Marketing Manager at Coursera

Coursera’s marketing managers reflect on the tips and perspectives that helped guide their career growth.

May 17, 2022

Article

[Featured image] A marketing team sits at a wooden table discussing content strategy. Some are working on tablets, laptops, and notebooks.

How to Develop a Content Strategy: Step-by-Step Guide

Discover what goes into a content strategy, why it’s important, and how to start building one for your business.

May 13, 2022

Article

[Featured image] An SEO marketer presents a chart to a group at a conference table.

SEO Marketing: What It Is and How to Get Started

Learn more about the importance of SEO when it comes to digital marketing and how to improve your site’s SEO strategy.

May 11, 2022

Article

[Featured image] A business owner sets up a Facebook business page on a laptop.

How to Create a Facebook Business Page: Step-By-Step Guide

Set up your Facebook business page to attract potential customers and discover best practices for optimizing your page.

May 11, 2022

Article

Marketing is a broad career path with options in nearly every industry. Deciding how to begin your marketing career can be overwhelming. That's why we've gathered resources on several marketing and business topics, including:

Frequently asked questions (FAQ)